About GOMI MALL

Your Beauty & Lifestyle Platform in the Middle East and North Africa

GOMI MALL brings 100% authentic Beauty & Lifestyle brands to consumers, retailers and wholesale partners across MENA and Pakistan.

100%
Authentic Beauty & Lifestyle
Official brand partnerships, with every product sourced through authorized channels.
01 · Leadership

Founder & CEO

Rafiullah Khan, Founder and CEO of GOMI MALL

Rafiullah Khan

Founder & Chief Executive Officer, GOMI MALL GENERAL TRADING L.L.C.

Rafiullah Khan is the founder and CEO of GOMI MALL GENERAL TRADING L.L.C. He has spent close to two decades building and operating businesses across the medical, beauty, and real estate sectors throughout the MENA region.

He holds particular strength in pharmacy and drug-store retail across the UAE and Iran, a background that directly informs GOMI MALL's distribution strategy and its deep retail and pharmacy channel network today.

Official company seal of GOMIMALL GENERAL TRADING L.L.C.
Official company seal
GOMIMALL GENERAL TRADING L.L.C. ·
Ajman, UAE
02 · What we do

Beauty & Lifestyle, for every way you buy

One platform serves individual shoppers and business buyers alike. We run B2C and B2B, wholesale and retail, on the same promise of authentic products.

B2C

Online store

Shop Beauty & Lifestyle brands directly at gomimall.ae, supported by our own digital marketing and fulfilment.

Shop now →
B2B · WHOLESALE

Wholesale supply

We supply distributors and resellers who grow the market with us, with official brands in volume.

B2B wholesale →
B2B · RETAIL

Retail channels

We supply retail and pharmacy channels directly, so shoppers find the same brands in store.

Talk to our team →
03 · Official brand partners

Brands we officially distribute

04 · Official partners

The partners behind GOMI MALL

FULFILMENT & LAST MILE ·
UAE & GCC
SWFTBOX
Fulfilment & last mile
OFFICIAL RETAIL PARTNERS ·
UAE
BEAUTH TRADING
Official retail partner
LUCKY DUCK
Official retail partner
PARENT & AFFILIATE
COMPANIES
ASSEMBLE CORPORATION
Parent company · Korea
ENVISION MEDICAL
Affiliate company
05 · Our purpose

Our happiness is bringing digital content and a 100% authentic brand experience to consumers across MENA & Pakistan.

That is why this platform exists.

Digital content

Content made for local consumers, so every brand is easy to discover, understand and enjoy.

100% authentic brand experience

Genuine products from official brand partners, delivered the way each brand intends.

UAE
Shop No. 3, Jurf 3, Ajman, United Arab Emirates
PAKISTAN
Office No. 6, First Floor, Farhan Heights, Banighala, Pakistan

Shop with us, or partner with us.